Selena Aims To Mesmerise

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Selena Gomez‘s debut fragrance is due early 2012, and has been named “Mesmerised.”

She shot the poster and TV advert a couple of weeks ago at the ‘Smashbox Studios‘ in Hollywood, and wore a long purple dress to shoot the scenes in a pink-lit water tank.

She is currently in the final stages of pre-production, and has sought additional help form her fans when it comes to the end product on Facebook: “Help me decide my final scents now at http://www.selenagomezperfumes.com and register for a chance to fly out to New York and pick the final scent that will ship to stores.”

The minute-long video on her site encourages fans to help her pick the scent’s final notes in order to meet her.

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