Fashion lovers Rihanna and Nicola Roberts have joined forces for a new ‘Sky Living‘ show which will celebrate the British fashion scene, and the influence that popstars have on high street trends.
Over the course of 10 weeks, contestants will be challenged by Rihanna and Nicola to create outfits for a string of musicians and celebrities. The ultimate prize is the chance for the winner to design a unique stage outfit for Rihanna‘s ‘Wireless‘ performance in Hyde Park, July 2012.
Executive Producer Rihanna says: “I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today. I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
Nicola added: “I was so flattered when Rihanna asked me to work with her on this show. I’m so excited for us to get started on finding a new up-and-coming British designer who just needs a chance – a little bit of help in getting their skills noticed. There are talented people, undiscovered because they don’t have the means, or their circumstances are too far away from the fashion world. This show is here to discover those people and give them a shot. I’m looking for someone who can think outside the box, and who isn’t going to give up at the first hurdle. Ultimately, someone who can’t go ‘undiscovered’ anymore. I love both Rihanna‘s music and her style. I love that she isn’t afraid to try new things. Her style is personal and that’s something I’m a fan of. You can see a genuine love for fashion in her. She is definitely one of my style icons.”
As for a launch date for the currently nameless show, all that we’ve been told so far is ‘Summer 2012‘!