Anna Dello Russo For ‘H&M’


Italian Creative Director and ‘Vogue Japan‘ consultant Anna Dello Russo has designed a sparkly accessories collection for high street brand ‘H&M.’ Her designs shall be available from October 4, 2012 in 140 stores worldwide, and it will feature not only jewellery, but sunglasses, shoes and bags too!

Speaking about her latest business venture, Anna said: “I am excited by this collaboration; this is the first time ‘H&M‘ involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorisation is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day.”

Creative Direction for ‘H&M‘, Margareta van den Bosch, added: “It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get ‘H&M‘ customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration.”

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