When I first heard that the Kardashian sisters were designing a collection, (sorry ‘kollection’) of clothing for UK stores, I expected them to have paired up with the likes of ‘River Island‘, ‘Topshop‘, or of course ‘Lipsy‘, who all share quite a young demographic. Their collaboration with dowdy High Street store ‘Dorothy Perkins‘ just wasn’t right for their public image; so now I’m glad that party dress shop ‘Lipsy‘ is their newest collaboration.
‘Lipsy‘ posted on their site yesterday: “Super exciting news at ‘Lipsy‘ HQ! Lipsy are teaming up with the Kardashians to launch a brand new ‘Kardashian Kollection‘ this Autumn. The highly anticipated new collection will embrace Kim‘s glamorous vibe, Kourtney‘s eclectic taste and Khloé‘s edgy style. From timeless pieces to fashionably tailored looks, the line will appeal to all women who love fashion. ‘Lipsy‘ caught up with Kourtney, Kim and Khloé this week and this is what they had to say.”
Khloé: “We’re so excited to announce the launch of ‘Kardashian Kollection‘ for ‘Lipsy‘ in the UK, Ireland, Russia and the Middle East this October. We’re collaborating with ‘Lipsy‘ to bring a fresh new range of pieces and I can’t wait for the new line to hit stores.”
Kourtney added “Kim, Khloé and I are always looking for new ways to keep our ‘Kollection‘ unique and give our fans fashion-forward pieces, so we felt that teaming up with ‘Lipsy‘ was the perfect way to do this. There’s a little something for everyone in this new ‘Kollection‘.” And finally, Kim: “We always want to keep things fresh and exciting for our fans across the world and we can’t wait to see the response around these new pieces. There are some really stylish blazers for the fall, sexy evening dresses and statement pieces I can’t wait for everyone to see.”
Kourtney posted on her own personal blog about it too: “Khloé and I are always looking for new ways to keep our ‘Kollection‘ unique and give our fans fashion-forward pieces, so we felt that teaming up with ‘Lipsy‘ was the perfect way to do this. There’s a little something for everyone in this new ‘Kollection‘ and I can’t wait to see how you guys style the pieces. I’m always impressed with the way everyone is so uniquely dressed. More to come!”